I’m Dan. I’ve spent most of my life looking through a camera.
Those Three Words is the wedding side of my work. It brings more than twenty years across photography, film, creative direction and production into something far more personal: being trusted with a day that only happens once.
Experience matters when it makes the day feel easier.
My background spans photography, filmmaking, creative direction and production. I have worked on campaigns, fashion, sport and large productions where the light changes, the plan moves and the moment does not wait for you to catch up.
A wedding needs the same awareness but a much quieter presence. There is no second take and there should not be a crew running the room. My job is to be ready before something happens, help when a little direction makes the picture better and know when to leave a moment completely alone.
The result should feel considered, but never at the expense of actually being at your wedding.
Because the best parts are usually the ones nobody planned.
I like that weddings cannot really be controlled. You can plan them carefully, but the photographs and films that become important are often the things nobody scheduled: somebody trying not to cry during a speech, a friend doing something ridiculous in the background, or your parents talking when they think nobody is watching.
The formal photographs still matter. So do the beautiful frames that need a little help to happen. The skill is knowing when to make one and when to recognise that the moment in front of you already has everything it needs.
That balance is what keeps me interested in weddings. They ask for experience, but they also ask you to stay curious enough to notice what is actually happening.
The work looks different. The instincts are the same.
A lot of my career has lived in fashion, advertising, sport and branded film. Different scale, different pressure, same fundamentals: understand what matters, read the room, protect the idea and know when to step in.
I still notice the details when I am not working.
I’m based near Cheltenham in the Cotswolds, with Gloucestershire and the surrounding counties on my doorstep, although weddings take me across the UK and further afield. Away from work I’m drawn to film, photography, clothes, travel, good design and places with a bit of character. I care about the details, probably more than is always necessary, but I think that is useful in this job.
More importantly, I like good people and days that feel like the people they belong to. If that sounds close to what you are planning, I would love to hear about it.